12 steps to rank your website higher using on-page SEO

February 17, 2022

Search engine optimization is a process utilized to improve the visibility of a website in the search results. It involves developing strategies and techniques that are effective at increasing the number of visitors to a website.

In today’s competitive environment, it is important that a website is optimized for the search engines to help determine what a particular page is all about.

On-page SEO

On-page SEO refers to the process of improving a website's pages in order to improve its visibility and gain more relevant organic traffic.

1. Start title tags with your target keyword

When it comes to search engine optimization, it is important that the keyword you are targeting is not an inappropriate one.

The title of a website's content is very important to its success in search engine optimization. A keyword rich title carries more weight than a non-keyword title.

Most of the time, it is better to place the first few words of a website's title tags at the beginning of its content to make it more relevant to the search terms people are looking for.

2. Use Keyword in first 100 words

Although there are many places to start putting keywords, the ideal place to start is within the first 100 words of a website article. This is because it avoids generating a long and irrelevant introduction.

3. Use Outbound Links

One of the most important sources of traffic to a website is having links to other websites.

Having outbound links is also important because it shows Google that the website is both authentic and useful. It is also required for a website to rank well in the search results.

4. Write click-worthy meta descriptions for each page

The meta descriptions of your website should be attractive and useful to attract the attention of potential customers.

Remember that people will only see the results of a website after reading its meta description.

5. Put your target keyword in the URL

As with all things SEO, paying attention to your target keyword is very important. By including them in your URLs, you are ensuring that Google considers your article as more relevant to the query it is trying to answer.

6. Add keywords to your post strategically

Strategically placing keywords is also very important to a website's success. As the search engines get more sophisticated, it is no longer enough to just include random topics with irrelevant keywords.

7. Post Long Content

Studies have shown that long content can improve a website's visibility on Google. A maximum of 2000 words should be included in every article.

Not only does having long content improve a website's visibility, it also helps in attracting more potential customers. Since search patterns are now favoring long tail keywords, having a longer text also increases a website's chances of being on a higher ranking.

The longer the text of a post is, the more it will resonate with Google, which means that it's more relevant to the search terms that it's trying to answer.

Before writing an article, make sure to thoroughly research the topic. Having good research results will help you write a well-rounded and long-form article.

Additionally, grammar should be impeccable. Articles riddled with errors indicate incompetence and carelessness.

To help, you can use Grammarly, a chrome extension that highlights incorrect spelling when you are creating content.

8. Take Advantage of Internal Linking

Internal linking is a vital part of any website's strategy to improve its bounce rate and overall performance. It allows users to stay on the site longer and increase its traffic.

Not to mention that it will also contribute to decreasing the bounce rate of your website.

The bounce rate is a measure of how many people visit a website's homepage before leaving. It can be determined by how many people leave the site after one page.

9. Image Optimization

Images should have file names that contain the target keyword. Also, make sure that the Alt text of your images is formatted to match the title of the article. Having great looking images will help boost your site's search engine visibility.

Check out our blog post where you can learn some easy tactics to improve your image SEO optimization.

10. Target less competitive – longtail keywords

Long tail keywords are queries that are more specific (and usually longer) than more conventional “head” keywords.

Long tail keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific product.

A lot of people start their search engine marketing campaign with short-term keywords. However, focusing on long-tail keywords can be very beneficial for a new website.

11. Use LSI keywords in your body content

Latent semantic indexing (LSI) keywords are the variations of your main keywords that are in the form of a phrase or word. They help Google understand the habits of users searching for specific terms.

12. Your website must be mobile friendly

Websites that are mobile-friendly should have a clean and user-friendly interface. This means that the user can easily browse through the site's content without having to go to another page.

A responsive design is a type of website that dynamically resizes according to the screen size of the device or browser that the user is using. This method of web design works seamlessly across hundreds of devices.

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